Asia Pacific News

6 Key Gamers in Asia’s Purchase Now Pay Later (BNPL) Battleground

‘Purchase now, pay later’ (BNPL) adoption is ready to develop exponentially within the coming years with Asia Pacific (APAC) being the important thing driver.

A research by Coherent Market Insights estimates that the worldwide BNPL was valued at US$7.3 billion in 2019, however is anticipated to succeed in US$33.6 billion in 2027, rising at an annual fee of 21.2% between 2020 and 2027. Through the forecast interval, APAC is ready to be the quickest rising area proudly owning to rising cell Web customers within the area.

Rising curiosity in BNPL have pushed regulators in jurisdictions together with the UK and Singapore to start trying deeper into the implications and dangers related to related options.

Earlier this month, a spokesperson for the Financial Authority of Singapore (MAS) stated they’re “reviewing the suitable regulatory method” for BNPL options, stressing that such schemes might “end in overstretched funds and trigger potential monetary misery.”


Within the UK, the federal government stated on February 02, 2021 that interest-free BNPL agreements can be regulated by the Monetary Conduct Authority (FCA), citing an earlier assessment of the unsecured credit score market which discovered potential harms for customers.

Utilization of BNPL merchandise has grown tremendously over the previous 12 months amid COVID-19. In Britain, it almost quadrupled in 2020, taking whole lending to GBP 2.7 billion, with 5 million individuals making the most of them because the starting of the pandemic. In Singapore, a research by monetary comparability platform Finder discovered that about 38% of residents, or 1.1 million individuals, have used a BNPL service.

In Asia, the BNPL market includes incumbent banks which have launched interest-free BNPL options on high of bank card choices, e-commerce platforms and retailers which might be proposing their very own fee installment programs, in addition to unbiased fintech startups.

Right this moment we have a look at six fintech startups from Asia focusing on BNPL. These have made notable strides over the previous years and are poised for additional development within the 12 months to return.

Paidy (Japan)

paidy 1

Launched in 2014, Paidy is a Japanese fintech startup that gives level of sale (POS) financing to thousands and thousands of Japanese customers, requiring solely their identify, e-mail handle and cell phone to transact.

The corporate makes use of proprietary machine studying algorithms to attain creditworthiness, underwrite transactions and assure fee to retailers. On the finish of every month, prospects obtain a consolidated invoice that features invoices for all purchases accomplished by way of Paidy over the last 30 days. These excellent payments could be paid in full or through an installment plan in money at a neighborhood comfort retailer, direct debit or through financial institution transfers.

Paidy at present supplies its BNPL installment fee choice to Amazon’s Japanese platform. The startup is backed by PayPal Ventures, Visa and Arbor Ventures amongst different, and has raised US$281 million in debt and fairness to date.

Pine Labs (India)

Pine Labs

Pine Labs is an Indian service provider platform firm that gives financing and last-mile retail transaction expertise. The corporate’s fee platform processes straightforward month-to-month installment transactions throughout banks, tenures and product classes utilizing a single POS terminal.

In India, Pine Labs is the chief in offline BNPL companies with a 95% market share. It just lately partnered up with Mastercard to additional broaden in Southeast Asia and convey its BNPL capabilities to Thailand and the Philippines in early 2021, adopted shortly by Vietnam, Singapore and Indonesia.

Pine Labs at present powers almost 35 completely different credit score issuers, debit and bank cards, non-banking monetary firms, and different organizations to ship pay later companies at about 150,000 service provider retailers all throughout India, masking about 100 completely different manufacturers. Its key buyers embrace Mastercard, Sequoia India, Actis Capital, Temasek, PayPal and Sofina.

Akulaku (Indonesia)


Based in 2016, Akulaku is a fintech startup from Indonesia specialised in on-line credit score, wealth administration and digital banking. Akulaku began as a digital bank card supplier earlier than constructing its personal e-commerce platform, and branching into different enterprise strains together with wealth administration and peer-to-peer (P2P) lending.

Akulaku’s on-line installment purchasing platform help merchandise from residence home equipment to journey and telephone recharging companies. It permits customers to buy by utilizing installments while not having to personal a bank card.

Akulaku’s market share within the installment sector stands between 70% and 80%. As of July 2020, the corporate served a complete of six million customers and recorded annual transaction worth of over US$1.5 billion.

Akulaku is headquartered in Pasig with operations within the Philippines, Vietnam and Malaysia.

Cashalo (Philippines)


Cashalo, an entirely owned subsidiary of Hong Kong-based fintech Oriente, is a client finance platform within the Philippines that gives entry to credit score each offline and on-line.

PayLater is Cashalo’s versatile credit score line that prospects can use for his or her on a regular basis wants. Prospects can avail any quantity of their selecting inside their credit score line to buy from Cashalo’s e-store or from the corporate’s partnered offline retailers.

Cashalo makes use of proprietary expertise to evaluate the applicant’s capability to pay again loans. After requesting a photograph of an official ID, the app seems to be for different private knowledge. As soon as permission is granted, Cashalo will filter by way of the applicant’s messages to find spending patterns.

Oriente was established in 2017 by the co-founders of Web firms Skype and It makes use of expertise and data-science to convey monetary companies to Asia’s unbanked populations. Apart from Cashalo, manufacturers owned by Oriente embrace Finmas, a licensed digital lending platform within the Philippines, and Finizi, a licensed digital credit score market in Vietnam.

Atome (Singapore)


Atome is a number one BNPL platform that enables customers to separate their payments into three equal funds over two months. The cell app is free to obtain and free to make use of for customers: Atome prices zero curiosity and nil service charges.

Since its launch in 2019, Atome has grown into one in every of Asia’s largest BNPL platform. It’s partnered with over 2,000 on-line and offline retailers in six markets together with Singapore, Indonesia, Malaysia, Hong Kong, Vietnam and mainland China. The startup just lately inked a partnership with AsiaPay to broaden its attain amongst on-line and offline retailers within the Asia Pacific (APAC) area.

Atome is a part of Advance.AI, a Sequence-C AI-driven expertise firm headquartered in Singapore and with presence throughout Southeast Asia, India and mainland China.

hoolah (Singapore)



Based in February 2018, hoolah is Asia’s main omni-channel Purchase Now Pay Later (BNPL) firm headquartered in Singapore. The BNPL supplier ventured into Malaysia in 2019 and has since partnered with world and native retailers.

The platform permits customers to purchase what they want now, and pay later through 3 interest-free month-to-month repayments. In September 2020, hoolah prolonged its BNPL choice to an in-store resolution as effectively.

hoolah managed to safe an undisclosed quantity of 8-figure capital injection throughout its Sequence A funding spherical led by Allectus Capital which is a enterprise agency that’s a part of personal fairness agency ICM.

Featured picture credit score: edited from Pexels

Print Friendly, PDF & Email

Related posts

Renminbi Takes on More Prominent Role in Asian Financial Safety Net


GLOBAL ECONOMY Tech demand drives Asia’s factory revival, China’s slowdown puts dampener


Asia Right now: India expands its vaccination drive


Leave a Comment