“The Bachelor” host Chris Harrison could have misplaced one other gig as Crest toothpaste’s model guardian firm, Procter & Gamble, is reconsidering utilizing advertisements that includes the star.
Harrison, 49, has discovered himself on the middle of controversy recently after showing with “Bachelorette” alum Rachel Lindsay on Additional for an interview during which he defended present contestant Rachael Kirkconnell after images resurfaced of her attending an “Outdated South” themed occasion at a plantation in 2018. Lindsay is the collection’ first Black feminine lead.
He is since introduced a brief departure from the massively in style tv franchise and is continuous to see fallout following the incident.
“We’re conscious of the developments round Chris Harrison and his function as host of The Bachelor,” mentioned a spokeswoman for P&G in a press release obtained by Advert Age. “We’re within the technique of gathering extra details about these circumstances to find out our subsequent steps.”
‘BACHELOR’ HOST CHRIS HARRISON ‘STEPPING ASIDE’ FOLLOWING BACKLASH OVER RACISM CONTROVERSY
The rep added: “We’re deeply upset in his feedback, which don’t mirror our values.”
Harrison has starred in advertisements for the corporate earlier than, notably having shared one on Twitter just below a yr in the past.
The advert options Harrison making ready the long-lasting “Bachelor” mansion for a romantic night after sending a pair out on a date. He may be seen trimming rose bushes, making ready wine and making ready a jacuzzi after slipping on some Crest model whitening strips.
‘BACHELOR’ HOST CHRIS HARRISON APOLOGIZES FOR ‘SPEAKING IN A MANNER THAT PERPETUATES RACISM’
“My job isn’t as straightforward as you would possibly suppose… then once more neither is love, however it at all times brings a smile!” he wrote alongside the clip. “Sponsored by @Crest 3DWhitestrips. #FallInLoveWithYourSmile #advert.”
Reps for Harrison and Procter & Gamble didn’t instantly reply to Fox Enterprise’ request for remark.
In his preliminary interview, Harrison insisted that he was “not defending Rachael [Kirkconnell]” for attending such a celebration, but in addition estimated that “50 million individuals” attended such events in 2018.
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He additionally apologized in a public assertion, during which he admitted to “talking in a way that perpetuates racism.”