Bimbo Ventures takes stake in snack maker | 2021-02-12

MEXICO CITY — Bimbo Ventures, the enterprise capital arm of Grupo Bimbo SAB de CV, has made a minority funding in Rule Breaker Snacks, a maker of vegan, gluten-free, allergy-friendly snacks. Bimbo Ventures’ funding marks the primary exterior funding for Rule Breaker Snacks.

Based in 2015, Rule Breaker Snacks merchandise function chickpeas as the primary ingredient and are filled with protein and fiber. The snacks can be found in each singles and bite-sized codecs in 4 flavors: Deep Chocolate Brownie, Chocolate Chunk Blondie, Birthday Cake Blondie and (nut-free) P’Nutter Chocolate Chip Blondie. Rule Breaker additionally just lately launched its first limited-edition seasonal taste: Mint Chocolate Brownie Bites.

The corporate created a Kickstarter marketing campaign in March 2020 to develop and commercialize a brand new line of bite-size treats, formulated with components similar to chickpeas and dates.

Rule Breaker Snacks initiated the marketing campaign with a aim of $10,000, “which we reached in underneath three hours,” stated Nancy Kalish, founder. By the tip of the three-week interval, a complete of 403 backers had pledged $28,403 to assist the manufacturing of Rule Breaker Bites.

“It has been a tremendous journey for us over the previous few years, and we have now so many nice issues on the horizon,” Ms. Kalish stated. “We’re thrilled to have Bimbo Ventures behind us to assist drive future development and alternative for Rule Breaker Snacks.”

Bimbo Ventures was established in April 2017 as a brand new space of Grupo Bimbo that goals to strengthen the connection with joint ventures and to determine and develop startups with disruptive expertise or concepts, significantly in areas similar to components, manufacturing, industrial, distribution and new merchandise. Final fall, Bimbo Ventures made a minority funding in Jüsto, a Latin American e-grocery retailer.

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