Asia Pacific News

Danish Nowocoat invests in Southeast Asia

Ole Enevold Jensen, director of Nowocoat, expects that the opening of a brand new workplace in Southeast Asia will create 20 new jobs in Kolding, Denmark and much more when the corporate additionally enters China. Photograph: Søren Gylling

Danish Nowocoat, high-tech producer of sustainable and environmentally pleasant coating for skilled and industrial use has launched into an growth plan with a giant funding to strengthen the corporate’s place in Southeast Asia.

With an initiative pushed by a aim of elevating sustainability and environmental consciousness by way of proximity, data sharing, and quick response occasions and to get near the ever-growing Asian furnishings {industry}, Nowocoat has established their Asian workplace in Vietnam underneath the title famend model Lurrell Sustainable Options which has been an integral a part of Nowocoat for the previous two years. The Asian workplace is run by a hand-picked workforce of skilled industry-renowned staff who know the Asian markets, the shoppers, and never least the challenges that characterize on a regular basis life on the market.

“Our timeframe is 2021. We’re already in full swing at our new deal with. We’ve the director in place, and we’re assembly with future prospects, says Ole Enevold Jensen, Nowocoat Director to JydskeVestkysten, and provides that the brand new actions in China, together with the institution of a brand new manufacturing unit, will happen in 2022.

Nowocoat is pushed by a ardour to set a brand new sustainable agenda within the {industry} and strategy the market with strategic initiatives, flexibility, and innovation on all fronts. It was launched when the paint and polish producer about six years in the past divested most of its actions and launched into the brand new bold journey. The bold journey paid off and Nowocoat has grown from 0 to DKK 150 million since launching and with the brand new actions in Thailand, Malaysia, and Vietnam, the corporate expects to develop one other 50 %.

With modern so-called Inexperienced Tech merchandise for coating concrete, metals, and wooden, amongst different issues, the corporate has achieved bold achievements. Nowocoat has certifications that guarantee a place as a subcontractor to, amongst different issues, the kitchen {industry}, numerous acknowledged Danish furnishings manufacturers, and worldwide design firms, together with Swedish Ikea, which works with one of many world’s most detailed and demanding environmental manuals.

The brand new funding can also be anticipated to make sure extra Danish jobs. In response to Ole Enevold Jensen, the brand new Southeast Asian actions will create round 20 new jobs at their manufacturing unit in Koling, Denmark and much more when the corporate enters the Chinese language market.

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