Life Style

‘Dios’ life-style model brings large names to unique pop-up store

Houston model Dios is making waves all through the area for not solely having a clothes model however having a objective.

Dios, quick for “did it ourselves” actually lives as much as its identify for the homeowners, inventive director Jorgey, and Houston rapper Le$. The native imprint additionally takes on a double entendre, as Dios additionally means God in Spanish.

Dios signal, contained in the Dios retailer in Houston, situated at 4114 Fannin St. 77004

Through Jeffery Brandon/Instagram

“It is superb to see Dios have gotten to this stage, and actually be embraced by individuals who actually get the message,” Le$ stated.

The 2 managed to attach by means of a collection of directed music movies and fashioned a partnership for the Houston model. Their flagship retailer is situated downtown, at 4114 Fannin St.

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Inside the shop, you’ll discover merchandise that surpasses the common model emblem on a tee shirt. Items from Dios embody necklaces, caps, stickers, and even Crocs charms.

The Dios idea was began about two years in the past, and regardless of having a small native retailer, the 2 homeowners have seen an immense quantity of help from Houston residents.

“It picked up loads sooner than we thought initially. You understand, we thought that we would take extra time to construct it you realize. As a result of we’re, actual prideful in terms of ensuring that high quality and all the things promotion is as much as par. We wish folks to essentially really feel it,” Jorgey stated.

The small location had a line wrapped across the block for his or her Friday pop-up store hosted hosted by Midwest rapper Freddie Gibbs.


The Houston-based retailer had the “Alfredo” rapper’s merchandise on the market, in addition to some Dios merchandise on show. The pop-up was a no brainer for the Dios homeowners, as rapper Le$ and Freddie Gibbs have been associates for some time, in line with Jorgey.

“Naturally, Freddie wished to do a pop-up right here in Houston. His first alternative was clearly his homeboy’s retailer,” Jorgey stated.

You may see the authenticity of Le$ and Freddie’s friendship, because the “Fetti” rapper jokingly mentions that he’ll retire from rap, transfer to Houston and get a job on the Dios retailer because the doorman.

Dios has seen quite a lot of help not solely from Houstonians and followers, but in addition different Houston legends reminiscent of Slim Thug, who made an look on the occasion Friday.

The joint collaboration for Dios and Freddie Gibbs is the primary of many for the Houston retailer.

Merchandise from the Dios store in Houston.

Merchandise from the Dios retailer in Houston.

Through Dios Model Instagram

“Down the street after they come we’re at all times open to collaboration. I believe doing them with shut homies is at all times superior, you realize trigger clearly, you wish to your mates win,” Jorgey stated.

The thrill from Friday’s pop-up store remains to be making noise, and followers can anticipate extra from Dios sooner or later. Dios is open Thursday by means of Sunday from 11:00 a.m. to 7:00 p.m., and you’ll take a look at their Instagram for updates on future occasions.

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