Life Style

Godrej’s life-style platform Godrej L’Affaire forays into social commerce, characteristic its personal and exterior life-style manufacturers

MUMBAI, India, Feb. 25, 2021 /PRNewswire/ — Godrej L’Affaire, a life-style experiential platform from conglomerate Godrej Group, forays into social commerce, via which life-style manufacturers shall be plugged in content material on its social media property enabling customers to make direct purchases from manufacturers. For this, L’Affaire has listed over 40 life-style manufacturers together with Godrej in addition to exterior non-competing one’s. Began on February 14, the manufacturers are featured below #LiveItUp sale as half of a bigger digital life-style experiential by L’Affaire on social media platforms like Fb and Instagram. The #LiveItUp sale ends on February 28.

The social commerce initiative by Godrej is a pilot mission the place Godrej L’Affaire is about to develop into an enabler platform for life-style manufacturers. It should facilitate significant engagement of Godrej and exterior life-style manufacturers with customers via reside streaming periods, unique internet content material that includes outstanding personalities, user-generated content material (UGC) via unboxing expertise, flash contest and gross sales. In doing so, the manufacturers will supply probably the most unique digital offers to patrons throughout classes of meals, trend, magnificence, retail, footwear, house décor and interiors, home equipment, child care, private care, hair care, well being and hygiene, wellness, jewelry, amongst others.

Commenting on this transfer, Tanya Dubash, Government Director & Chief Model Officer, Godrej Group, stated, “Whereas at a nascent stage, India’s social commerce market is predicted to develop exponentially within the coming years. We’re leveraging Godrej L’Affaire to facilitate a direct-to-consumer publicity for life-style manufacturers on social media together with model consciousness and engagement. It’s our try to grasp the potential of this subsequent frontier of e-commerce. The learnings from this pilot shall be invaluable and enriching for all 40 manufacturers together with the complimenting exterior manufacturers.”

Godrej aer, Godrej Skilled, Goodness Me, Godrej Safety Options (EVE Residence Digicam, Residence Lockers, UV case), Godrej Locks (Advantis, Pentabolt), Godrej Home equipment, Script, Godrej Interio, India Circus, BBLUNT, Godrej Knowledgeable, Cinthol, Godrej Protekt, Godrej HIT, Godrej Yummiez, Godrej Actual Good Hen, Godrej Jersey, Godrej Veg Oils, Godrej Interio Kitchen, SKIDO by Godrej, Goodknight, Godrej Properties and Godrej Housing Finance, are a number of the Godrej manufacturers which shall be featured throughout #LiveItUp sale.  

Godrej Group has determined to assist homegrown Indian manufacturers with the #LiveItUp sale. These life-style manufacturers embody Park Avenue, handpainted designer baggage Paul Adams, luxurious pret model MxS, Vikram Phadnis Clothes India, on-line retailer Redesyn, footwear etailer MY|RA, handcrafted attire & equipment model Okhai, Isharya Jewelry, Reneé Cosmetics, natural diet model Wellbeing Vitamin, Fantasie Chocolate, Bombay Island Espresso, Storia Meals & Drinks, takeaway restaurant Varun Inamdar’s Mumbai Native Tawa, South Road – South Indian Consolation Meals and Shuk Bombay -From the streets of Tel-Aviv to Bombay! amongst others

Commenting on the affiliation with Godrej L’Affaire, Shweta Bachchan Nanda, Founder and Designer, MxS, stated, “The design sensibilities of MxS is aimed to enchantment to everybody who’s trend ahead. That is in step with what Godrej L’Affaire represents and is a perfect life-style associate for us. Social commerce is an important space for trend manufacturers like us to have interaction clients successfully. Godrej L’Affaire’s social commerce characteristic will additional reinforce its place as a social hub for manufacturers to combine content material together with one of the best offers on premium life-style manufacturers.”

Vivek Sandhwar, Chief Product Officer, Raymond Attire Enterprise, stated, “Park Avenue is a powerful model that’s reckoned for crafting trend within the formal house with its progressive choices. Very similar to right this moment’s customers and dealing professionals, it revels in fixed change, evolution and imbibes confidence that walks proudly alongside international trend traits. We’re delighted to associate with Godrej L’Affaire, a platform that witnesses the amalgamation of most interesting manufacturers and rising traits within the life-style house. Our newest collections of two mile dressing and WFH line which can be crafted for right this moment’s evolving trend wants would strike resonance with the wants of the trendy, tasteful and eagle-eyed males of India.”

“We’re ecstatic concerning the affiliation with Godrej L’Affaire for its fifth version as this platform has carved out a distinct segment for itself within the house of life-style and luxurious. We wish to take this chance to introduce to the viewers our 100% Pure Tender Coconut Water and just lately added immunity booster beverage, Turmeric Latte within the portfolio. With Storia, we wish to carry individuals collectively to construct a nutritionally stronger nation by inspiring a more healthy life-style via progressive drinks and meals in a disruptive but sustainable means,” stated, Vishal Shah, Founder and MD, Storia Meals & Drinks Pvt Ltd.

Aashka Goradia Goble, Co-Founder, RENEE Cosmetics, stated, “We’re glad to have an opportunity to showcase the improvements of RENEE Cosmetics with Godrej L’Affaire. The distinctive experiential platform is right for paving a means for brand new concepts & startups, and it is fantastic to have the ability to faucet into a bunch of customers in search of trend-breaking experiences.”

“Godrej L’Affaire is a confluence of a number of cosmos of meals, trend and life-style. This yr it goals to re-frame model agnostics retail with the lens of social commerce. I’m humbled and honoured to associate for its fifth season to tickle all of your senses of style with Varun Inamdar’s Mumbai Native Tawa,” added two nationwide awardsuccessful chef and chocolatier Varun Inamdar.

Godrej L’Affaire was created by Godrej Group in 2017 as life-style platform, having an annual onground experiential occasion supported by year-long digital amplification. As an alternative of an onground occasion, this yr, Godrej L’Affaire has gone digital to rejoice the spirit of life-style over a fifteen-day interval on platforms like Fb and Instagram. #LiveItUp sale is likely one of the key spotlight of this India’s coolest life-style affair. Go to Godrej L’Affaire by clicking

About Godrej Group

Established in 1897, the Godrej Group has its roots in India’s Independence and Swadeshi motion. Our founder, Ardeshir Godrej, lawyer-turned-serial entrepreneur failed with a couple of ventures, earlier than he struck gold with a locks enterprise. At the moment, we benefit from the patronage of 1.15 billion customers globally throughout client items, actual property, home equipment, agriculture and lots of different companies. The truth is, our geographical footprint extends past Earth, with our engines now powering a lot of India’s house missions. With revenues of over USD 5 billion we’re rising quick, and have thrilling, formidable aspirations. For us, it’s most necessary that in addition to our robust monetary efficiency and progressive, much-loved merchandise, we stay a great firm. About 23 per cent of the promoters’ holding within the Godrej Group is held in trusts that put money into the surroundings, well being and training. We’re additionally bringing collectively our ardour and objective to make a distinction via our Good & Inexperienced technique of ‘shared worth’ to create a extra inclusive and greener India. On the coronary heart of all of this, are our individuals. We take a lot satisfaction in fostering an inspiring office, with an agile and excessive efficiency tradition. We’re deeply dedicated to recognizing and valuing variety throughout our groups.

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SOURCE Godrej Group

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