Life Style

Home at centre of Covid lifestyle changes, survey shows

According to a study published in the European Journal of Social Psychology, it can take between 18 and 254 days to form a new habit and an average of 66 days for a new behaviour to become automatic.

Covid has been an unwelcome guest in all our lives for more than 370 days, so it seems likely that some of the habits and behaviours that have been forced upon us by restrictions could be here for the long haul.

Exactly how consumers have changed and how enduring those changes might be has been playing on the minds of retailers, service providers and analysts. Almost since the start of the pandemic, Ernst and Young has been charting our habits with a view to establishing how it has impacted the lives of people at home and abroad.

It has also had a sharp eye on the ways Covid might reshape all our consuming habits into the future. Its latest raft of research makes for interesting and gloomy reading in equal measure. The pandemic has “ changed consumer behaviour” and not just by increasing home consumption of products ordered online – although that shift has been major.

The research, the sixth under the Future Consumer Index banner, points to people who are “building their whole lifestyles around their homes as centres of gravity where they work, play and stay healthy”.

More than half of respondents told researchers they plan to stay fit at home beyond the pandemic, with about a third saying they will invest more in where they live with a view to working more from there.

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