LG tonight introduced that the corporate’s webOS good TV platform will quickly be discovered on TVs from different manufacturers. RCA, Ayonz, and Konka are a few of the corporations which have already signed on. “This has the potential to reshape the TV enterprise for each know-how and content material suppliers whereas considerably rising LG’s presence and prominence within the world house leisure market,” LG mentioned in a press launch.
The information comes after LG revealed a considerably overhauled model of webOS at CES in January. On LG’s 2021 TVs, the slide-up “blades” interface has been ditched fully in favor of a extra conventional scrolling house display screen. I’ve seen a variety in opinions from LG’s present TV clients; some like the brand new look because it resembles a streaming machine and appears simpler to make use of. Others who’ve come to understand the extra colourful and “enjoyable” webOS hope LG will preserve webOS 6 off their TVs from 2020 and earlier. I’ll want some extra time with the software program earlier than I can weigh in.
However that redesign isn’t one thing that patrons of licensed webOS TVs must take into consideration — at the least not but. LG tells me that the “powered by webOS TV” platform relies on webOS 5.0. So it’ll look simply the identical as LG TVs from the final a number of years.
In licensing its platform to different TV manufacturers, LG is following within the footsteps of Roku and Amazon, every of which has joined with third events to launch Roku TVs and Hearth TV Version TVs, respectively. Right here’s what LG says its companions will get out of the deal:
Licensees of webOS TV obtain the acquainted and extremely acclaimed UX design together with a wealthy pool of options akin to voice search and management, built-in AI algorithms, and straightforward connectivity which have earned webOS optimistic business and shopper accolades. With LG webOS TV, companions additionally get a range of content material choices together with entry to world streaming service apps akin to Netflix, YouTube, Amazon Prime Video and sports activities streaming service DAZN in addition to LG Channels, the corporate’s free premium content material streaming service. Appropriate TV fashions additionally embody the devoted Magic Movement distant controller.
What’s in it for LG? The corporate may have management over the TV software program expertise throughout extra units — and likewise soak up extra promoting income. Increasing webOS to extra TVs will get the ad-sponsored LG Channels in entrance of latest eyes. This method additionally offers LG extra consumer information to make enhancements to webOS, which can in flip profit the corporate’s personal TV lineup.