Global Financial News

Personetics secures a $75 million funding from Warburg Pincus to speed up the worldwide enlargement of its AI-driven personalization and engagement options for monetary establishments

LONDON and NEW YORK and TEL AVIV, Israel, Feb. 16, 2021 /PRNewswire/ — Personetics, the main international supplier of data-driven personalization and buyer engagement options for banks and monetary companies suppliers, at this time introduced it has raised $75m in progress funding from Warburg Pincus LLC, a number one international personal fairness agency centered on progress investing. Personetics is backed by Viola Ventures, Lightspeed Ventures, Sequoia Capital and Nyca Companions. Phrases of the transaction weren’t disclosed.

Personetics gives a proprietary AI software program platform to main banks all over the world. Its software program touches greater than 95 million private banking clients and analyzes billions of transactions each day. Personetics analyses buyer monetary information and habits in real-time, with the info staying safely contained in the financial institution’s ecosystem in order that confidentiality is assured.

Banks use Personetics’ agile instruments and its low-code Engagement Builder, a Creation & Administration Console, to shortly modify tons of of pre-programmed insights and construct custom-made person journeys. This empowers banks to share real-time personalised insights and recommendation, in addition to automated, self-adjustable monetary wellness applications throughout its buyer base comprising each particular person banking clients and small companies.

Monetary establishments more and more acknowledge the significance of value-driven and proactive digital engagement with their clients and should provide distinctive customer support to retain buyer loyalty, while exploring methods to monetize these relationships. Working in a world market price circa $13 billion, Personetics’ enterprise options have turn out to be the worldwide market normal and are efficiently delivering the imaginative and prescient of ‘self-driving finance’.  

The advantages and ROI of offering data-driven, hyper-personalized, engagement to each buyer interplay are rapid and substantial. Banks utilizing the Personetics AI software program are seeing an as much as 35% enhance in digital buyer engagement, a 20% enhance in an account and stability progress and a 15% enhance within the adoption of personalised product suggestions and recommendation.

Flagship purchasers embody lots of the worlds main banks, akin to U.S. Financial institution (US), RBC (Canada), Intesa Sanpaolo (Italy), Santander (Spain), KBC (Belgium), Metro Financial institution (UK), UOB (Singapore), Hyundai Card (Korea) and MUFG (Japan).

David Sosna, CEO and Co-Founding father of Personetics, mentioned:
“The monetary companies trade is reaching a tipping–level in cellular adoption and setting a brand new normal in Sensible Personalised Engagement. Personetics has set out down this path and has launched its imaginative and prescient of Self-Driving Finance.  We need to shortly broaden our international footprint with new companions and purchasers, and help our current clients with revolutionary enterprise options. We’re very excited to be partnering with Warburg Pincus on this journey.”

Peter Deming, Managing Director at Warburg Pincus and Head of Monetary Providers throughout EMEA, mentioned: “Personetics leverages an unequalled AI expertise which is badly wanted by established banks as they search to distinguish themselves in a crowded market and match the client expertise of the Neobanks and FinTech apps. David and his group have constructed the right answer for the post-COVID banking distribution mannequin and already secured a world-class shopper base. By way of the mix of our monetary backing and Warburg Pincus’ intensive international community throughout monetary companies, Personetics can distribute its distinctive expertise into banks all around the world.”

Adarsh Sarma, Co-Head of Europe at Warburg Pincus, mentioned:Israel continues to supply revolutionary, excessive progress funding alternatives throughout expertise, monetary expertise and monetary companies, all sectors of specific curiosity to Warburg Pincus. Now we have dedicated virtually $700 million of fairness to companies in Israel since our founding which is a testomony to the expertise and innovation that the nation has fostered.  Regardless of the worldwide pandemic, Israel could be very a lot open for enterprise and we look ahead to a fruitful and profitable partnership with Personetics.”

Avi Zeevi, Co-founder of Viola Ventures and Personetics’ Chairman, mentioned: “We’re completely satisfied to affix forces with Warburg Pincus, a famend worldwide investor with an in depth international community and observe report of success within the monetary companies and FinTech sectors. That is additional proof of Israel’s means to generate main international FinTech corporations and for Personetics’ immense potential for disruption throughout the worldwide banking ecosystem.”


Warburg Pincus:                             Julie Foster +44 7471 992907
Personetics:                                    Dorel Blitz +972 50 3837377, [email protected]

About Personetics:
Centered on enabling proactive engagement for banks, Personetics’ AI analyzes monetary information in real-time to know buyer monetary habits, anticipate buyer wants and ship a hyper-personalized expertise. With options designed for the mass market, wealth administration, and small enterprise clients, the expertise allows banks to supply day-to-day insights, monetary recommendation, and automatic wellness applications to clients. Banks use Personetics’ agile instruments to quickly create their very own personalization IP to serve the distinctive wants of their clients and differentiate themselves in a crowded market. With these advances, banks have remodeled their digital banking into the middle of the purchasers’ monetary lives whereas additionally delivering vital enterprise affect.

Led by a group of seasoned monetary and expertise entrepreneurs, Personetics strives to actualize a world of “Self-Driving Finance” the place banks proactively act on behalf of their clients – a win-win for patrons and banks alike. Based in 2011, Personetics operates by workplaces in New York, London, Paris, Singapore and Tel Aviv. To study extra, go to

About Warburg Pincus:
Warburg Pincus LLC is a number one international personal fairness agency centered on progress investing. The agency has greater than $58 billion in personal fairness belongings below administration. The agency’s energetic portfolio of greater than 195 corporations is very diversified by stage, sector, and geography. Warburg Pincus is an skilled accomplice to administration groups in search of to construct sturdy corporations with sustainable worth.

Because the agency was based in 1966, Warburg Pincus has invested $21 billion in Fintech and Monetary Providers corporations akin to Metavante/FIS, Avaloq, Clearwater Analytics, WEX, and Kotak Mahindra Financial institution, and $20 billion in Know-how companies together with Crowdstrike, Avalara and BEA Programs. Up to now, Warburg Pincus has invested virtually $700 million in Israel. 

Warburg Pincus has raised 19 personal fairness funds, which have invested greater than $89 billion in over 920 corporations in additional than 40 nations. The agency is headquartered in New York with workplaces in Amsterdam, Beijing, Berlin, Hong Kong, Houston, London, Luxembourg, Mumbai, Mauritius, San Francisco, São Paulo, Shanghai, and Singapore.

For extra info please go to

SOURCE Warburg Pincus

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