Asia Pacific News

Philippines targets over $14 million gross sales from Asia’s largest F&B expo

Louella Desiderio (The Philippine Star) – February 26, 2021 – 12:00am

MANILA, Philippines — The Philippines is concentrating on to generate over $14 million value of gross sales because it takes half in Asia’s largest meals and beverage occasion in Japan subsequent month, the export promotions arm of the Division of Commerce and Business (DTI) mentioned.

In an announcement, Heart for Worldwide Commerce Expositions and Missions (CITEM) mentioned the nation’s delegation of 10 meals corporations becoming a member of Foodex Japan 2021 had been aiming for $14.05 million in gross sales from the occasion.

Over the past Foodex held in 2019, the Philippines raked in $45.5 million value of gross sales, nicely above the $17.9 million aim set by the DTI.

Final yr’s present was cancelled because of the coronavirus pandemic.

Whereas this yr’s bodily present for Foodex shall be held from March 9 to 12 in Chiba, a web-based platform can be out there for exhibitors and consumers to allow them to proceed to have digital conferences till Oct. 8 this yr.

For this yr’s Foodex, the Philippine delegation would showcase wholesome and pure meals merchandise.

“Properly earlier than the pandemic, the Japanese have at all times had wholesome consuming habits, with the remainder of the world now catching up,” CITEM government director Pauline Suaco-Juan mentioned.

“We’re glad to supply to the world our tropical choices, grown on our nation’s distinct terroir, which provide a brand new and flavorful element of wellness,” she added.

Commerce Undersecretary Abdulgani Macatoman mentioned the DTI is upbeat the nation’s delegation for Foodex would be capable to maintain the nation’s place as a premier meals sourcing vacation spot whilst challenges because of the pandemic stay.

“After what’s positive to be a profitable showcase of the Philippines’ best meals merchandise, we stay up for these corporations returning to IFEX Philippines,” he mentioned.

IFEX Philippines NXTFOOD Asia, certainly one of CITEM’s flagship occasions, is a platform for sourcing high quality meals merchandise.

By means of IFEX Philippines, each native and worldwide corporations can be a part of and faucet premium meals merchandise from completely different components of the world.

Amid rising digital commerce, CITEM has additionally developed a web-based food-sourcing platform,, that includes the nation’s main and rising sources of wholesome, natural, pure, and specialty meals services and products.

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