Vivida’s Senior Ecommerce & Digital Advertising and marketing Supervisor will drive, personal and function all issues E-commerce & Digital Advertising and marketing within the Vivida Way of life world. We’re in search of a frontrunner to embrace being the ‘nucleus’ – anyone who will act and assume like a common supervisor for this division.
This position will likely be integral in commercialising the Vivida Way of life model by accelerating ecommerce progress all whereas staying aligned & true to our model values & deeper objective. This position marries inventive with industrial, curating our model story to have interaction, to extend visitors & to extend gross sales for the long-term growth of the enterprise.
The best candidate is extremely motivated and able to thriving in a growth-focused, start-up fashion surroundings. You’re a self-starter that’ll take initiative to strategise, plan, analysis and mannequin, however most significantly you’ll additionally embrace rolling up your sleeves and making issues occur your self. Over time, you’ll spearhead constructing and creating Vivida’s world class staff of digital marketeers.
· It is a distant place. Our present administration staff works remotely from the south of UK and Oregon (USA).
WHAT YOU’LL DO:
Management & Technique:
Drive campaigns to proactively generate consciousness, progress, conversions and retention
Outline, form, and implement a longer-term advertising & ecommerce technique to exceed firm targets and proactively search alternatives to drive incremental progress, when it comes to gross sales and in addition fulfilling the deeper model mission.
Drive client insights & analytics. Spearhead the sharing of those learnings with the remainder of the enterprise, to supply a transparent image of our buyer. Accountable for information and evidence-based actions to scale long-term progress and guarantee profitability. Champion our enterprise to take inspiration from our objective and from our buyer’s drivers and obstacles, not backwards from gimmicks and fads.
Analysis and analyse market developments, demographics, pricing methods, competitor merchandise, and different related data to type advertising methods.
Collaborate and affect cross-functionally with all departments to make sure cohesion.
· Accountable for net gross sales and industrial targets
· Be the Vivida ecommerce knowledgeable and nucleus
· Set visions and clear roadmaps on easy methods to obtain enterprise objectives & KPIS
· Present strategic insights and proposals to extend web site efficiency, conversion charges, gross sales, and buyer expertise.
· Present weekly stories for staff with holistic summaries of efficiency and takeaways contemplating all gadget varieties, advertising applications, merchandising methods, and promotions
· Present quarterly deep-dive evaluation of the ecommerce enterprise & set up KPIs
· Repeatedly overview product web page & gross sales efficiency, transforming content material and promotional plans as required to drive gross sales and engagement, figuring out one of the simplest ways to current options and advantages to end-users
· Guarantee acceptable visible merchandising of the web site, contemplating UX, in addition to the upkeep of sold-out & pre-order merchandise
· Answerable for CRM methods focussing on engagement & retention
· Establish key applied sciences & areas for enchancment for the client journey, UX & conversion funnel to refine buyer acquisition and retention
· Troubleshoot points as and when they could come up throughout all ecommerce channels
· Handle segmentation of buyer information
· Be in command of the Dropbox organisation of all Ecommerce property & content material (eg. picture & video)
· Drive market and client analysis to find out finest know-how roadmap
Duties : Digital Advertising and marketing:
· Persistently optimise technique throughout present and new digital / efficiency advertising channels (paid social, paid search, electronic mail, affiliate, net and cellular)
· Activate finest practices in digital advertising throughout features: search engine optimization/SEM, Efficiency Advertising and marketing, Paid Social/Media, natural Social, information/analytics/instruments, net and cellular UX, touchdown web page and conversion optimisation, and so on
· Optimise full-funnel buyer journey and leverage information to unlock progress alternatives
· Clearly talk outcomes in opposition to objectives to staff
· Handle acquisition methods to draw high quality visitors and publicity for our web site, managing the advertising budgets to make sure environment friendly ROAS
· Frequently analyse ROIs, KPIs and metrics throughout digital advertising channels and platforms, maintaining on high of seasonal updates. Reallocate budgets and media combine primarily based on outcomes, share insights and prioritise workflow
· Evaluation alternatives for digital promoting initiatives and affiliate companions
· Approve and oversee the inventive growth of promotional supplies, web site content material, commercials, and different marketing-related tasks
THE IDEAL CANDIDATE:
· Understanding of the Vivida Way of life soul & magic – appreciation for the values & objective, understanding & appreciation for what makes us greater than a model.
· 7+ years working in E-commerce / Digital Advertising and marketing / Technique with intensive data & expertise acquired in Shopify, search engine optimization, PPC, Google Analytics, reporting & insights, retailer administration, net growth administration
· Expertise in mentoring & constructing out groups, and a monitor report of driving on-line progress for a style, way of life, sportswear or premium client items model
· Expertise with and powerful command of a DTC ecommerce surroundings
· Organised, versatile, and hands-on mentality; expert at assessing priorities primarily based on influence, stage of effort, and bandwidth
· Excels at crucial considering and efficient determination making; balances long-term objectives with short-term wants
· Extremely analytical and information pushed; motivated by progress alternatives
· Assumes possession, drives outcomes and innovation; anticipates and overcomes challenges
· Nice steadiness between gross sales & analytics / artwork & inventive.
· Entrepreneurial mindset with expertise in working in a small staff, snug with distant working. Self-starter who additionally excels in self motivating environments.
· A inventive drawback solver who proactively identifies roadblocks, demonstrates initiative, is conscientious and offers full follow-through on all areas of duty
· Glorious interpersonal and communication abilities – sturdy behavior of listening, motivating & praising/uplifting individuals. Like flowers, should you flourish them, they flourish.
· Enjoys working in a extremely collaborative ‘finest concept wins’ surroundings to execute while additionally juggling a number of priorities.
· Sturdy information interpretation & communications abilities; confirmed capacity to summarise and current complicated findings clearly and concisely.
· Conscious that our future success is simply as depending on what ‘alternatives’ we’re going to say no to (distractions) as what we’re going to say sure to.
· Has a powerful visible design accumen
· Energetic/swimwear/attire/sustainable style trade publicity, start-up expertise, distant work expertise, sense of humour…
· Ardour for watersports, empowerment, wellness, way of life, nature, the good open air, the animal kingdom, sustainability.
WHY YOU’LL LOVE WORKING AT VIVIDA:
· Flexibility of distant work so you possibly can have a piece/life steadiness
· Take satisfaction in being a part of a venture that’s really out to make good issues occur on this planet
· No micro-managing right here. Once we rent you, we belief your experience and abilities – we consider in you and help you in reaching your objectives with full possession & accountability
· We help our worker’s wellbeing and need every individual to be their finest selves once they come to work every day – tell us what meaning for you. Want a day bike journey or surf session to really feel rejuvenated and motivated – go for it!
· As the corporate grows, so too will your alternatives – the sky is the restrict! A spot to really forge your personal path and be an integral a part of Vivida’s thrilling journey forward
Aggressive wage + thrilling alternative to earn Bizarre Shares.
The Vivida Way of life exists to encourage & empower each other to unlock our full potentials & stay our greatest & healthiest lives doing what we love. Vivida Way of life was initially created as a purely passion-driven venture, serving as a reminder & every day inspiration to stay life to the fullest – all the time striving to search out connection to & appreciation for the pure wonders that encompass us. Our title, derived from ‘Viva la Vida’, is the premise of our philosophy in all that we do, help, & create. Our sportswear & gear is constructed to reinforce your adventures, with travel-friendly, eco-conscious & built-for-you high quality & fashion.
From humble beginnings of storage storage, our founder & his mum personally packaging & posting each order, to now being on monitor for £1.6M annual income, Vivida has come extremely far. Vivida is now not only a imaginative and prescient. It’s a actuality with a momentum of its personal. It’s not a narrative, a technique, or a picture with a manufactured message or objective. Vivida is actual. Those that realize it, really feel it, & hold coming again for extra. Simply as manufacturers earlier than us have pioneered new approaches to rising markets & developments, so too will Vivida, at this excellent intersection of client consciousness, a deep want for authenticity, sustainability, wellbeing & happiness… as a way of life.
To take our Vivida story to the subsequent stage, we’re not trying to rent sensible individuals after which inform them what to do; we’re trying to rent sensible individuals, in order that they inform us what to do.
Above & past your skillset & monitor historical past, what issues most to us is your character & your angle. We’re a household devoted to constructing the perfect office tradition attainable. In case you share our imaginative and prescient of positively impacting the world, Vivida Way of life could possibly be the dream place for you…