Apple beat out Samsung to turn out to be the world’s main vendor of smartphones within the fourth quarter of 2020, in accordance with a brand new knowledge report by analysis agency Gartner. Samsung had outsold Apple for the reason that identical quarter in 2016.
Gartner estimates that Apple offered 79.94 million throughout the quarter, whereas Samsung managed to promote 62.17 million. Samsung didn’t launch new flagship telephones that quarter. Apple’s gross sales had been pushed by the introduction of the brand new iPhone 12 lineup, which typically offered higher than the earlier yr’s iPhone updates. Apple offered 69.6 million iPhones within the fourth quarter of 2019.
Nonetheless, this victory for Apple occurred amid a common decline of the smartphone market. Total smartphone gross sales declined 12.5 % in 2020 and by 5.4 % within the fourth quarter.
The decrease fee of decline within the quarter in comparison with the remainder of the yr was attributed to “gross sales of extra 5G smartphones and lower-to-mid-tier smartphones,” in accordance with Gartner’s Anshul Gupta.
Samsung noticed an total decline in smartphone gross sales all through 2020 of 14.6 %, although the corporate nonetheless remained the highest smartphone vendor throughout the yr, no matter Apple’s This autumn victory. Gartner notes that Samsung is going through fierce competitors in lots of markets from Xiaomi, OPPO, and Vivo—all of which grew throughout the yr.
On the identical time, a beleaguered Huawei noticed the most important gross sales drop of the yr. Its gross sales fell 24.1 %. Gupta mentioned that 2021’s smartphone gross sales will probably be pushed by adoption of 5G telephones exterior of China.
Not all iPhone 12 fashions offered equally, nevertheless. We reported earlier this month that the iPhone 12 mini moved significantly fewer models than the iPhone 12 and even the iPhone 12 Professional—dangerous information for lovers of small telephones. Nonetheless, some analysts and leakers predict the mini measurement will return within the iPhone 13 lineup later this yr.
Itemizing picture by Samuel Axon