Asia Pacific News

Twitter announces promotion for key leadership position in Asia

Twitter announces promotion for key leadership position in Asia



Twitter announced two senior promotions yesterday. Effective 1 May 2021, Yu Sasamoto will move up the ranks to replace Maya Hari as vice president for Twitter JAPAC (Japan, South Korea and Asia Pacific), while Hari will step up as Twitter’s vice president of global strategy and operations (GSO). 

Yu has led Twitter Japan and South Korea for the past seven years and will now be responsible for Twitter’s advertising business across the JAPAC region. This includes Australia, Greater China, Japan, India, New Zealand, Southeast Asia and South Korea. Yu will also move to Twitter’s APAC headquarters in Singapore for this expanded regional role. He will continue to serve as the general manager of Twitter Japan and head of twitter client solutions in Japan until he finds somebody to replace him. 

Commenting on his promotion, Yu said, “I’m thrilled and honoured to be tasked with leading the powerhouse that is the new unified JAPAC region for Twitter, and working closely with our world-class talent across the region. Not only does Asia boast a rich, diverse culture and society, it also breathes innovation and vibrancy – and being at Twitter means we get to be on the pulse of everything that’s happening.

“I’m looking forward to bringing more people, communities, brands and partners to Twitter as we build on the incredible business momentum from Maya’s leadership across the region,” he added.

Before joining Twitter, Yu was the CEO of MTV Japan and managing executive officer of Microsoft’s Greater Asia Pacific Region for two years. He was also the founder and COO of restaurant search engine and review site ASKU.

He holds an MBA from the New York University Stern School of Business and a bachelor’s degree in law from Dokkyo University.


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