Life Style

Udaan bets huge on way of life section, provides 100,000 companies in 2020


B2B e-commerce main Udaan on Sunday stated it added about one lakh new companies final yr on the platform below its Life-style section below which over 230 million merchandise had been shipped.


The Lightspeed-backed firm has additionally seen over 250 sellers below the class obtain gross sales price Rs 1 crore on the platform in 2020.



“We’re glad that regardless of the worldwide pandemic and its hostile affect, Udaan stored the wheels of small companies throughout Bharat shifting by leveraging the facility and scale of e-commerce,” Udaan Head (Life-style Enterprise) Kumar Saurabh instructed PTI.


He added that the quantity progress achieved within the way of life enterprise was primarily pushed by an enormous vary of high quality merchandise being accessible at reasonably priced costs to enterprise companions, who in flip cater to smaller elements of the nation.


The addition of 1 lakh new companies final yr, Udaan now has about 2 lakh companies below the life-style class. The section contributes about 10-12 per cent of Udaan’s total gross merchandise worth (GMV).


Whereas the corporate didn’t disclose its GMV numbers, a report by Bernstein states that Udaan’s GMV was at about USD 2.1 billion ARR (annual recurring income) in December 2020.


GMV is a time period utilized in on-line retailing to point the gross merchandise worth of the merchandise offered by way of {the marketplace} over a sure time period.


Udaan’s Life-style enterprise – comprising of clothes, equipment, and footwear – shipped over 230 million merchandise, catering to greater than 26 lakh orders in 2020.


Sharing developments from the yr, Udaan stated the life-style section noticed gross sales of 10 million consolation put on merchandise and slippers throughout 900 cities throughout the yr.


With work-from-home (WFM) turning into a norm as a result of pandemic helped enhance sale of each day wearables, and about 9 million t-shirts, 4 million shirts and three million kurtis had been offered.


Over 3.5 million socks and blouses had been offered on the platform throughout 2020, whereas 25 million protecting masks had been offered on Udaan within the first 8 months of the pandemic, it added.


“Huge digital adoption triggered amongst retailers and producers throughout the pandemic additionally resulted within the demand going up because the unlock occurred. This clearly highlights the massive potential within the way of life enterprise,” Saurabh stated.


He added that Udaan is uniquely positioned to leverage this chance by providing the advantages of e-commerce and internet-scale to its enterprise companions, consistent with its imaginative and prescient of remodeling the commerce ecosystem within the nation by leveraging know-how.


Key states similar to Bihar and Assam witnessed massive transaction volumes within the way of life class in addition to cities similar to Lucknow, Visakhapatnam, Bengaluru and Kolkata.


Whereas there was robust adoption of the platform by small and medium companies, even massive producers and types similar to Jockey, Arvind, Buyers Cease, BIBA, Rangriti, Life-style, Adidas, Reebok, Puma, Hummel, Relaxo and Aqualite have additionally partnered with Udaan.


Udaan – which has 30 lakh companies on its platform – has operations throughout classes together with way of life, electronics, house and kitchen, staples, fruit and veggies, FMCG, pharma, toys and basic merchandise.


Of those 30 lakh, 17 lakh are small retailers, together with kirana outlets, chemist outlets, small resorts and eating places and others.

(Solely the headline and movie of this report might have been reworked by the Enterprise Commonplace workers; the remainder of the content material is auto-generated from a syndicated feed.)

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