MCLEAN, Va.–(BUSINESS WIRE)–USA TODAY, a part of Gannett Co., Inc. (NYSE: GCI), launched its 33rd Advert Meter program, the premiere gauge for public analysis and opinion about Tremendous Bowl commercials. This 12 months’s competitors is offered by Kia Motors and options an array of recent program components.
Advert Meter contributors can login, watch and fee this 12 months’s Tremendous Bowl adverts beginning Wednesday, Feb. 3. Advert ranking will run by way of the large sport and formally shut on Monday, Feb. 8 at 1 a.m. ET. Every participant should fee each industrial that airs through the Tremendous Bowl for his or her rankings to be counted. To register as a rater and sustain with information and updates surrounding the commercials, go to admeter.usatoday.com.
Along with the normal Advert Meter rating, USA TODAY Sports activities is launching Replay Rankings sponsored by Verizon as one other measurement software for superlative classes that can identify commercials as probably the most comedic, inspirational, heartwarming, action-packed, in addition to the perfect teaser. Members can start casting their votes on Monday, Feb. 8th by way of Thursday, Feb. 11.
“Advert Meter is all the time a buzz for the promoting group through the Tremendous Bowl, and we’re comfortable to be part of Advert Meter once more this 12 months,” mentioned Russell Wager, Vice President, Advertising and marketing, Kia Motors America. “Because the proud winner of the 2017 Advert Meter, we at Kia are longtime followers of this annual popular culture occasion and stay up for not solely the Tremendous Bowl sport itself, however the pleasant competitors between the advertisers as they vie for the highest spot.”
For a second 12 months, USA TODAY and YouTube’s strategic partnership will present sentiment evaluation and knowledge insights to the Advert Meter platform. All commercials which can be ranked in USA TODAY’s Advert Meter will even be curated right into a proprietary USA TODAY Advert Meter Playlist on YouTube AdBlitz.
“The Tremendous Bowl adverts have turn into simply as massive as the sport itself. We are going to all be watching intently this 12 months to see how manufacturers strategy their messaging and the way shoppers reply,” mentioned Chris Pirrone, VP and Common Supervisor, USA TODAY Sports activities Media Group. “Advert Meter will probably be extremely aggressive this 12 months, and we’re excited to offer our annual measurement and client insights, in partnership with Kia, Verizon and YouTube.”
Advert Meter followers will have the ability to have interaction socially in thrilling new methods this 12 months. Starting at present, followers can leverage a singular augmented-reality filter on USA TODAY and USA TODAY Sports activities Instagram pages that permits followers to share their pleasure about this 12 months’s Advert Meter competitors with their social community.
The winner of the 2021 Tremendous Bowl Advert Meter will probably be introduced on Monday, Feb. 8 at 8:30 a.m. ET. All Tremendous Bowl adverts and the rating outcomes will probably be accessible at admeter.usatoday.com. Following the announcement of the outcomes, USA TODAY will probably be internet hosting “Advert Meter Stay” at midday ET. The video present hosted by USA TODAY Ralphie Aversa, host of USA TODAY’s Entertain This!, will function business specialists, together with Adweek’s Editor-in-Chief, Stephanie Paterik, and USA TODAY Nationwide Sports activities Columnist Nancy Armour for commentary on the commercials and Advert Meter outcomes.
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