Life Style

Wrogn Active partners with Kolkata Knight Riders as official merchandise and Lifestyle partner

Kolkata, Mar 30 (UNI) Wrogn Active on Tuesday announced their partnership with IPL Team

Kolkata Knight Riders (KKR) for the season 2021, as official Kit & Fan Merchandise Partners.

The aspirational sportswear brand will be kitting the Purple & Gold brigade on-the-field and

provide official fan merchandise off-the-field that includes fan replica jerseys, polo-t-shirts,

joggers and caps. The WROGN insignia will also be spotted on the non-lead trouser leg of the

team as an extension of this partnership.

Announcing this association, Anjana Reddy, Founder & Director of USPL, the parent company

of Wrogn Active shared, “We are pleased to be associated with the Kolkata Knight Riders this

season and are looking forward to kitting the team in our aspirational activewear collection Wrogn Active that we launched in 2019, as an extension of our breakaway youth fashion brand, Wrogn.”

Continuing, Ms. Reddy added that the focus as merchandise partners for the team was to

ensure a strong emotional connect through the IPL Season with their strong fan base

“As fan interactions with live sport remain limited through the pandemic, the role of merchandise

plays an even more critical role in maintaining the emotional connect between fan and team and

we look to fulfill this role through our wide collection of exclusive merchandise and expansive retail network. We see a lot of value in partnering with a team such as KKR, who have through the years always put fans first,” she said.

Speaking on the association with Wrogn, Venky Mysore, CEO & MD, Kolkata Knight Riders,

said, “KKR has always had a strong commitment towards their fans and it’s great to work with a

brand that understands our values. WROGN has an incredible retail network in the country which

will make the KKR merchandise readily available to all the fans. With WROGN we have found an

apt partner who will help us connect KKR fans and the amazing merchandise awaiting them this season”.

Official KKR Merchandise will be available across the country through Wrogn Active retail touch points at multi-brand outlets, Shoppers Stop, Pantaloons & Lifestyle & online on Myntra, Flipkart

and the Wrogn.in website.

WROGN are also official merchandise partners to the Delhi IPL Team, Delhi Capitals and were

Kit partners to the Royal Challengers Bangalore for the 2020 season of the IPL.

UNI BM

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